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John C. Siciliano
Managing Director


  • Wealth Management 

  • Institutional Asset Management

  • Multi-asset and alternative asset management

  • Global Product Distribution

  • Product structuring and strategy

  • Mergers and Acquisitions

John Siciliano | Wealth Management Expert | SEDA Experts

John Siciliano is a seasoned global financial services executive with over 40 years of experience across a number of leading financial institutions having served as a CEO; global head of distribution; and president of a mutual fund company; as well as head of global strategy for the asset and wealth management division of a major consulting firm.  He is a world class expert on key issues facing financial institutions across strategy, product, distribution, pricing, and talent.  He is a Qualified Financial Expert (QFE).

Grey Circle

Mr. Siciliano is Chairman of Avondale Strategies, LLC, an advisory firm, where he consults with various global financial institutions including insurance companies, asset managers with a focus on traditional and alternatives firms.  He also serves on the board of a major public company and an ETF funds provider, as well as chairing the board of a 1940 Act fund focused on alternative investing.  


Mr. Siciliano was an investment banker from 1979-1991 including the launch of Smith Barney & Co.’s southwestern US investment banking practice and, subsequently, serving as co-head of Prudential Securities west coast investment banking business. From 1991-2010, he served as an operating executive, including service as a CFO and twice serving as a CEO in asset management, the latter for BKF Capital Group and New York Life’s $100 billion third-party asset management business. 


From 2012 to 2019, he served as the head of Global Strategy in Asset and Wealth Management Advisory for PricewaterhouseCoopers with a focus on a broad range of global financial service firms.

In addition, he has been involved with a wide variety of non-profit organizations including The Committee for Economic Development; The Kravis Leadership Institute; The California Community Foundation; The Peter Drucker Graduate School of Management at Claremont Graduate University; The Marshall School of Business at the University of Southern California; and, the U.S. Institute.


He lives in New York City and Pasadena, California with his wife Wendy.  They have three sons, two daughters-in-law, and four grandchildren.



Stanford University Graduate School of Business

MBA, Concentration in Finance

Pomona College, Claremont, California

Bachelor of Arts



Avondale Strategies, LLC


2011 to 2012 and 2019 to present

PriceWaterhouseCoopers, LLP 

Senior Managing Director, Financial Markets;

Global Strategy Leader, Asset and Wealth Management



New York Life Investments

Chief Executive Officer, Asset Management


Grail Partners, LLC 

Co-Managing Partner


BKF Capital Group, INC. (NYSE: BKF)

Chairman, President and Chief Executive Officer


Dimensional Fund Advisors

Global Head, Institutional Distribution


Payden & Rygel

President, Payden & Rygel Investment Group;

Managing Principal, Payden & Rygel


Dresdner Kleinwort Benson N.A. LLC

Co-Head North American Corporate Finance


Senior Vice President, Director of Western Region



Technicolor, Inc.

Executive Vice President and Chief Financial Officer

Chairman, Technicolor SpA


Senior Vice President, Director of Western Region


Prudential Securities Incorporated

Managing Director; Co-Head West Coast
Corporate Finance


Smith Barney, Harris Upham & Co., Inc

Managing Director; Corporate Finance


Seidler Amdec Securities

Senior Vice President, Corporate Finance


Bateman Eichler, Hill Richards

First Vice President, Head of Corporate Syndicate


Morgan Stanley & Co., Inc.

Associate, Corporate Finance



Boards of Directors/Advisors:

Sabre Corporation (SABR), Dallas, Texas; April, 2019; Member, Board of Directors; Chair, Compensation Committee; Member, Nominating and Governance Committee; Member, Executive Committee
Yieldstreet Prism Fund, New York, New York; October, 2019; Chairman of the Board
Pacific Life’s Pacific Global ETFs, Newport Beach, CA; December, 2018; Trustee, Audit Committee Chair
Korn Ferry Chief Executive Institute, New York, New York; March, 2019; CEO Advisor
Bonaccord Capital Partners, New York, New York; July, 2019; Senior Advisor

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