Dr. Svetla Tzenova | Economic Expert in Antitrust, Intellectual Property, and Contract Disputes | SEDA Experts 

Within the area of intellectual property, Dr. Tzenova specializes in patent valuation, reasonable royalties and lost profits, preliminary and permanent injunctions, ongoing royalty-rate determination in the absence of an injunction, commercial success, irreparable harm, bonding, ITC Section 337 investigations, domestic industry, likelihood of success, balance of equities, and public interest. She also has extensive experience in calculating damages arising from breach of contract, misappropriation of trade secrets, or trademark and copyright infringement. Outside the context of litigation, Dr. Tzenova has assisted clients in licensing negotiations with non-practicing entities (NPEs) and other owners of intellectual property. She has also given CLE talks on patent valuation to law-firms and bar associations.

In the areas of antitrust and competition strategy, Dr. Tzenova analyzes economic issues related to class certification, damages, and liability in cases related to alleged price fixing, monopolization, exclusionary conduct, tying, vertical restrictions, market allocation, predatory pricing, and price discrimination.

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Dr. Tzenova holds undergraduate and master’s degrees from the Massachusetts Institute of Technology (MIT), as well as MBA and Ph.D. degrees from the University of Chicago’s Booth School of Business.

During the last decade, Dr. Tzenova has testified extensively in national arbitration proceedings related to the economic consequences of the landmark 1998 tobacco Master Settlement Agreement (MSA), which remains the largest civil settlement in U.S. history nearly a quarter of a century later. Dr. Tzenova is frequently retained by the Attorneys General of many U.S. States and the National Association of Attorneys General (NAAG) in ongoing high-stakes disputes with the tobacco industry. In addition to her tobacco-related work, she continues working on other contract, antitrust, and patent cases in state and federal courts and the International Trade Commission (ITC).